Insights
Practical guides for marketplace sellers and D2C brands: conversion, advertising efficiency, channel strategy and profitability, written from more than a decade of managing eCommerce accounts. The common thread in these articles is profit. Growing sales on marketplaces or your own store is only useful if each order earns money after fees, ads and returns. Start with the checks below, then read the pieces on ad efficiency and channel strategy.
Articles
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The PURSHO Brief
One idea, one tool and one lesson from the field. No spam.
